It’s almost 2015 and despite small businesses all over the world making use of social media to contribute to their success and growth, there are still skeptics who still don’t see or understand the hidden treasure that is inside the chest of social media.
Here are 10 ways social media can benefit your business
1. Social media – An easy way to learn about your audience
For businesses in any industry, the key to success is being aware of your audience. The basic tools of social media focuses on details like dominant languages spoken among your social media audience, age and gender which help you cater campaigns and product offers to your target audience, thus a better return on investment.
2. Social media helps target audiences more effectively
With tools like geo-tagging, social media get the most relevant information and communicate to the most relevant audience so that they reach back to you with a positive response. Social media makes it possible to target audience by their geographic location, languages they speak, age, gender, their relationship statuses, religion, sexual orientation and education which isn’t really possible through traditional media sources. This is a highly effective and engaging feature and is known and used by brands effectively to reach target audience in their targeted markets.
3. Twitter – A real life saver for business on digital
Twitter allows businesses to locate their current customers and seek out potential customers as it’s a great place to tell the world what you’re thinking before you’ve had a chance to think about it, which can actually prove to benefit your business. For instance, if you open a new coffee shop, you can reach out to people nearby who’re tweeting about needing a morning cup of coffee and invite them to come try a tall cup of latte at your new coffee shop. If you’re an online bookstore, you can reach out to people tweeting about the books they want to read, wondering where they can get them from. Twitter can make your business a hero.
4. Get instant feedback from your customers
If you launch a new product and share it on social media, you’ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; which could prove to be useful input that’d be kept in mind when designing the next product.
5. Social media helps you get ahead of your competitors
Social media allows you to monitor and gain key information on your competitors and what they are doing, which will allow you to improve your market intelligence. For example, you can monitor your competitor’s activity on social media through their Facebook page and tweets and know about their offers and customer’s satisfaction (or dissatisfaction). Such information can be used to allow your business to offer something your competitors are missing.
6. Social media can help increase website traffic and SEO
One of the greatest boons of social media is that it can be used to push people to your website and increase your site’s traffic. Not only does it help you direct people to your website but the more active you are on social media, the higher gets your chances to appear in Google’s search results, because Google gives more importance to brands which are active on social media. It’s like having SEO without having to pay for it!
7. Share content easier and faster
The fear of content reaching as many customers in the shortest possible time, was a thing of a past, as in the age of social media, sharing content got much a lot easier and faster. As long as the content is in alignment with the interests of your audience, all you need is to upload content on your social media account and watch it take flight to every nook and corner as your audience spreads it.
Does anyone recall Alex from Target?
8. Advertise with less budget
Advertising on social media is least expensive than any other marketing tactics, cost of which can range from less to none but the truth is that on social media, your marketing leverage has very little to do with the size of your budget and a sizable and impactful online effort can be undertaken more quickly and cost-effectively than an offline campaign.
9. Social media lets you create meaningful relationships with customers
The instant communication between the company and the customer can build meaningful relationship and strengthen the bond between the seller and the buyer. If your business is able to communicate a sense of care and responsibility via social media, you can buy their trust and their loyalty.
10. Turn your customers into brand advocates!
From YouTube stars to food bloggers, social media is full of key opinion leaders and influencers, who have a big impact on the social web with their colossal fan-following. If targeted correctly, this segment can be used to spread your message and turn them into your brand advocates, that’d lead more people into using your products and services.
Still not convinced about social media for business?
If you’re still not convinced after reading this, we, here at DAAS offer free consultancy. Reach us and we’ll tell you how exactly your business can benefit through social media channels and how DAAS can help your business grow. At DAAS, we have big ideas for growing business so get in touch.