Decoding The Fantasies Of Digital Marketing

When it comes to digital marketing, what most businesses expect is an overnight success. Surely putting efforts in blogs, vlogs, social PR and the rest of the digital marketing techniques pay and do create the strong brand following you wish to have but most businesses expect to get that right away, which does not happen. What is to be understood by brands spending on digital marketing is that sure, digital media is a horse, a really fast horse, but it is no Pegasus.

There are a few things one needs to keep in mind when stepping into the digital spaces.

Behind every successful business lies a story of blood and sweat, and what is likely to be somewhat of a grind, which is exactly what those brands choose to skip while telling their success stories, and while you read about those, you need to realize that there’s a lot of behind-the-scenes hard work, plenty of failed attempts and rejections, before they reached the success that you now witness.

When it comes to digital marketing, there is no set formula; not every technique that has brought success to other brands and businesses may work for you. However, you do need to develop an understanding of what suits your business best. Knowing your customers, their interests and needs, coupled with a few trials and errors, will help you proceed with a strategy that promises your brand’s digital success.

In the world of digital marketing, there’s no ‘I’ve got this’, and if you want success, you need to keep your learning shoes on. You must remember that digital marketing is a field that is always evolving, which means that your knowledge about what’s going on in the digital landscape must be up-to-date to keep up to stay trendy, hence, relevant. Once that is understood, you’d realize how important it is, in this field to be open to new ideas, and understanding that will go a long way towards helping you become better at planning strategies that will add to your success in the dynamic digital landscape.

Half-baked efforts rarely bring results and this holds true in case of digital marketing. This is where a digital agency like DAAS comes in handy, as it understands the implications and benefits of digital marketing strategies. However, you have got to learn to be a little patient while we develop strategies based on sound research and a firm understanding of both your customers and prospects and your ultimate business goals.

Rome wasn’t built in just one day and so won’t be your brand’s image. Be patient, develop your strategy and your campaigns accordingly, give them time to work, testing and measuring and tweaking them along the way. Then based on the output, using it as your guide, evaluate them. Ask yourself:Did they do what you hoped they would do? Did they move the needle? What worked and what didn’t? Use this information to plot your next course strategically and you’ll ultimately be more successful as a result.

Brand building is a painstakingly-crafted art that needs practice and perseverance and it’s impossible to do so without having meaningful connections with your audience, so don’t be hasty, be patient, engage them, talk with them, build your credibility and then keep at it. Obviously, this takes time and lots of well-meaning efforts.

Digital marketing is not for the faint-hearted, but for the enthusiasts and the inspired. If you’re ready to spend time, money and resources, you will have your moment of success here.

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Why Your Business Should Choose Digital Marketing

Marketing is still king, and thanks to the power of technology, businesses who are up against competitors with their spending power hundred times greater, if used effectively to target the audience, engage the customer, and measure results.

Digital marketing involves the use of digital tools and technologies that most people depend on everyday, which includes smartphones, tablets, search engines and social media channels like Facebook, Twitter, LinkedIn, Instagram and whatever’s ‘the new cool’ at the moment as you read this. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

The founder of a modern global digital agency, Deep Focus, Ian Schafer said, “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”

Tom Fishurne who likes to refer to himself as the Marketoonist, spoke the truth when he said, “The best marketing doesn’t feel like marketing.” which requires seamless communication and bond between the digital agency and the client, as, in the words of Andrew Davis, the founder of Monumental Swift, “Content builds relationships. Relationships are built on trust. Trust drives revenue.”

Unlike traditional media, social media is no longer just about the brand but the success of social media is built on your ability to create a highly engaged community focused on the co-creation of your brand which is in fact true.

Content used to be the king in the reign of traditional media when the headlines on the newspaper and the commercial that goes on television couldn’t be controlled by the audience but now, is dethroned by the democracy brought by social media. Virality, or in this reference, ‘coronation’ of the content depends on the shares (votes) it gets from the citizens of the internet.

To brands that yet don’t exist on the digital marketing scene, Seth Godin, the American best seller wrote in Guerrilla Marketing for Home-Based Businesses, “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

The right way of digital marketing enables companies to focus their reduced marketing dollars and provides a user-by-user scoreboard to banner ads, organic search, paid search, blogs, social media, email and all other popular digital marketing platforms in a matter of no time!

In this way, digital marketing provides companies the ability to test a wide array of tactics, evaluate which generates the best response, and then adjust the marketing program accordingly.

The old saying, “Less is more” applies to digital marketing, which is technically a small but long-term investment. Unlike leaflets and brochures which are thrown away, or emails that are deleted, digital marketing stays with your website long term. The more digital marketing your website receives, the bigger it will grow and the easier it will be for customers to find you.

Your website is your online shop window. That’s why taking a long term, all round approach to digital marketing is recommended. If you were holding an open day at your shop you would probably have a tidy up, put up some posters and maybe lay on some cake. Your website is open 24 hours a day and should represent your business in the same way.

We’ll make sure people find you online, and when they get to you, that they stay, look around and make a purchase. Ask us how, touch now.

Visit our portfolio to see what we’ve achieved for past and present clients. We are a full service digital media agency, with big ideas for growing businesses; we create, grow and cultivate your online properties for your business.





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Are you missing  out on your target audience.

Are you missing out on your target audience?

Your website is your online portfolio for your target audience.

But what if your customer is one of the 15 Million+ users in Pakistan who browse the internet from a mobile device?

To them, your website would look terrible on their mobile phones and tablets.

The solution? Make your website responsive.

A responsive website gives you an edge over non-responsive websites for your target audience that specifically uses smartphones and tablets.

Responsive web design provides an optimal viewing experience—easy reading, navigation, panning, and scrolling—across a wide range of devices from mobile phones to desktop computer monitors.

It is wrong to assume that only SEC A+ and A use smartphones and tablets. The increase in low end smartphones by local companies and tablets priced as low as 10,000 PKR, more and more people are preferring mobile devices over chunky laptops and personal computers.

Mobile marketing is the future and if you cannot afford to have a custom mobile application made to cater to your audience, the easier and cost effective alternative would be to have a responsive website.

Contact us today for a free website audit from our experts :)

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What Makes a Good Website?

To the 32,000,000 Pakistanis on the internet, your website is your portfolio. By investing very little time and money and just by following these simple steps, you can get a grade A website.

  1. Powerful Content

Your website content should be precise and comprehensive. Make sure you are able to convey your message to your audience without dragging the subject.  If your business is about apples, never talk about oranges on your website. Remember, your website is your voice. Don’t let it falter.


  1. Good Design

If your website looks good, it has a high chance of attracting your customers. Poorly designed websites with wrong colour choices can often result in driving customers away rather than generating leads.


  1. Quality User Experience

Your website should be easy to navigate and intuitive. A confusing sitemap and cluttered user experience can get your customers frustrated.


  1. Properly Optimized

You have a beautiful website. That’s great news. But if no one can find it, what’s the use? Make sure your website is properly optimized by talking to an SEO expert.

Almost 70% purchase decisions begin with search engines. Keep your website at the front page of search engines.


  1. Malware Free

Customers are not likely to trust you if each time they visit your website, it gives them a virus. Having a secure website with timely maintenance can help prevent hackers from infecting your website with suspicious spyware.


  1. Loading Speed

One thing that everyone hates is waiting. Be it waiting for food at the restaurant or waiting for a delayed flight at the airport.

Similarly, if your website takes ages to load, your customers are more likely to close the tab rather than wait for your content to display.

Does your website fall in the grade A category? Contact us today for a free web audit.

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