Many businessmen believe that for writing an effective marketing plan, they must need a long time period of analysis, brainstorming, and implementation. But in reality that’s not true. This has been well-discussed in the book “The One Week Marketing Plan” by Mark Satterfield. This book of Satterfield includes some easy-to-follow marketing moves that can be effortlessly followed by any entrepreneur of today for reaching and winning customers. Those highly-effective marketing moves are well-illustrated in the following content.
1. Offering something free to your customers is a good way to retain the current customers as well as to get the new ones.
If a company gives some free samples of its products or offer a buy one get one free deal, then customers are more likely to buy the product of this company the next time too. A very good example of this sort of marketing is found in mobile apps where every product is downloaded for free and then to play the game it asks for payments.
2. Improving the company’s marketing content is another useful way for winning customers.
Majority of the customers get to know about a company’s products through reading contents written by the company either on the company’s website or anywhere. Therefore, for doing a successful content marketing, the content must be written in a way that could grasp customers’ first attention about its products. Creating blogs about the company’s products greatly help a company in bringing customers to their business websites, and every time the company posts something about its product in their blogs, then people searching for the same keywords would be directly drawn to the company’s website. This concept is also a part of search engine marketing.
3. Targeting your customers through social media platforms is also necessary as almost all people are using social networking websites these days.
Targeting customers through Facebook, Twitter, or Linkedin is a good approach for doing social media marketing in an effective way. Tweeting multiple times in a day can also be helpful for getting immediate attention towards the business offerings. It is also a great idea to create an influential video about the products a company offers to its clients, along with discussing its benefits and how it can be differentiated from other relevant products available in the market and then posting that video to every relevant online platform.
4. Sending some direct e-mails is also a successful workhorse in order to directly approach new or existing customers.
Through this method of e-mail marketing, a company can directly reach to their target audience. A big credit goes to various digital marketing methods as they have brought a tremendous revolution in the field of business amongst other benefits.
5. Another highly effective way of marketing is to write a breathtaking press release.
People are more interested in buying the products of a company whose product information, advertisement and offerings are up in newspapers and magazines.
6. Initiating a joint venture helps a business grow
Staring up a joint venture can foster business growth by collaborating and making good relationships with some other company or companies who have some really good customers and clients’ lead and bringing together both their clientele under one umbrella.
An entrepreneur must be aware of how to represent its business in a way that it could capture the interest and attention of its customers. All these marketing tactics if used appropriately can help any business grow within a short span of time.