social media

10 Ways Social Media Can Benefit Your Business

It’s almost 2015 and despite small businesses all over the world making use of social media to contribute to their success and growth, there are still skeptics who still don’t see or understand the hidden treasure that is inside the chest of social media.

Here are 10 ways social media can benefit your business

1. Social media – An easy way to learn about your audience

For businesses in any industry, the key to success is being aware of your audience. The basic tools of social media focuses on details like dominant languages spoken among your social media audience, age and gender which help you cater campaigns and product offers to your target audience, thus a better return on investment.

2. Social media helps target audiences more effectively

With tools like geo-tagging, social media get the most relevant information and communicate to the most relevant audience so that they reach back to you with a positive response. Social media makes it possible to target audience by their geographic location, languages they speak, age, gender, their relationship statuses, religion, sexual orientation and education which isn’t really possible through traditional media sources. This is a highly effective and engaging feature and is known and used by brands effectively to reach target audience in their targeted markets.

3. Twitter – A real life saver for business on digital

Twitter allows businesses to locate their current customers and seek out potential customers as it’s a great place to tell the world what you’re thinking before you’ve had a chance to think about it, which can actually prove to benefit your business. For instance, if you open a new coffee shop, you can reach out to people nearby who’re tweeting about needing a morning cup of coffee and invite them to come try a tall cup of latte at your new coffee shop. If you’re an online bookstore, you can reach out to people tweeting about the books they want to read, wondering where they can get them from. Twitter can make your business a hero.

4. Get instant feedback from your customers

If you launch a new product and share it on social media, you’ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; which could prove to be useful input that’d be kept in mind when designing the next product.

5. Social media helps you get ahead of your competitors

Social media allows you to monitor and gain key information on your competitors and what they are doing, which will allow you to improve your market intelligence. For example, you can monitor your competitor’s activity on social media through their Facebook page and tweets and know about their offers and customer’s satisfaction (or dissatisfaction). Such information can be used to allow your business to offer something your competitors are missing.

6. Social media can help increase website traffic and SEO

One of the greatest boons of social media is that it can be used to push people to your website and increase your site’s traffic. Not only does it help you direct people to your website but the more active you are on social media, the higher gets your chances to appear in Google’s search results, because Google gives more importance to brands which are active on social media. It’s like having SEO without having to pay for it!

7. Share content easier and faster

The fear of content reaching as many customers in the shortest possible time, was a thing of a past, as in the age of social media, sharing content got much a lot easier and faster. As long as the content is in alignment with the interests of your audience, all you need is to upload content on your social media account and watch it take flight to every nook and corner as your audience spreads it.

Does anyone recall Alex from Target?

8. Advertise with less budget

Advertising on social media is least expensive than any other marketing tactics, cost of which can range from less to none but the truth is that on social media, your marketing leverage has very little to do with the size of your budget and a sizable and impactful online effort can be undertaken more quickly and cost-effectively than an offline campaign.

9. Social media lets you create meaningful relationships with customers

The instant communication between the company and the customer can build meaningful relationship and strengthen the bond between the seller and the buyer. If your business is able to communicate a sense of care and responsibility via social media, you can buy their trust and their loyalty.

10. Turn your customers into brand advocates!

From YouTube stars to food bloggers, social media is full of key opinion leaders and influencers, who have a big impact on the social web with their colossal fan-following. If targeted correctly, this segment can be used to spread your message and turn them into your brand advocates, that’d lead more people into using your products and services.

Still not convinced about social media for business?

If you’re still not convinced after reading this, we, here at DAAS offer free consultancy. Reach us and we’ll tell you how exactly your business can benefit through social media channels and how DAAS can help your business grow. At DAAS, we have big ideas for growing business so get in touch.

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Rejuvenate With Dayfresh

Press Release

Karachi, Wednesday December 3rd 2014: The COO of Dayfresh, Ali Raza and Manager Operations Ghulam Hussain met the bloggers at DAAS Headquarters for an exclusive product briefing and food tasting session. Dayfresh, a Karachi based brand, is solely dedicated to providing pure and best quality dairy products. Dayfresh creates all its dairy products by using the milk of more than 3000 imported Australian cows. A sub-brand of Dairy Land Pakistan, Dayfresh focuses entirely on the quality of their products by keeping their cows and buffalos free of hormonal injections and protects all the animal rights. Dayfresh also delivers their products in most areas of Karachi and is used by several leading cafes based in Karachi. Dayfresh currently has 6 outlets all over Karachi and is planning to increase the number of outlets around the city. You can get Dayfresh products delivered at your doorstep just by dialing 111DFRESH and can also avail their pre-paid card services. Dayfresh doesn’t just provide quality products, it also provides the ease of getting them delivered to you.

At the event the COO Ali Raza and Manager Operations Ghulam Hussain interacted with the bloggers while briefing them about Dayfresh, sharing their success stories and responding to the questions asked. A detailed discussion over the products and the quality of milk supplied gave the bloggers a clear image of Dayfresh and its vision.

After the briefing session the bloggers were presented with a delicious array of snacks created by using Dayfresh Products and were served with the mouthwatering Dayfresh Flavored Milk – in three flavors, Zafrani & Pistachio, Chocolate and Strawberry – Zeera Raita and Low-fat Yogurt. The snack bar was comprised of scrumptious treats that the bloggers indulged in and enjoyed thoroughly.

Finally the bloggers and the Dayfresh team took pictures at the Dayfresh Photo Booth with #RejuvenateWithDayfresh themed props and shared them across various social media platforms.

Have you tried the Dayfresh products yet? According to the popular opinion, the Dayfresh Premium Milk is delicious, healthy and, fresh and can be paired with several other food items.

Join the conversations around #RejuvenateWithDayfresh on Facebook and Twitter.

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Facebook at Work

“Facebook at Work” Service – Coming Soon

It’s really great if the IT department at your workplace hasn’t blocked access to Facebook on your systems. If they would do, then they may possibly have to unblock it soon as the social networking service has plans to launch its new product known as “Facebook at Work”.

As per the report of Financial Times, this initiative is secret, but it has neither been denied nor confirmed by Facebook yet. It further reports that this project will be more like the Google Drive file-sharing tool and the Microsoft Office productivity suite. Facebook at Work will also have a social networking component for professionals like LinkedIn and an online interaction studio along with a chat function. Apparently, it would seem like Facebook with groups and a Newsfeed, but will not allow users to post their personal photos, silly videos, and political rants on that as it will only serve for their work identity. According to an estimated data based on, it is found that 23% of employees are addicted to using Facebook during their working hours. At the same time, Forbes states that will be in direct competition with Facebook at Work, as it offers more or less similar features as this new Facebook product is expected to offer.

Freelancers may also benefit from this project, particularly those who are required to do some social media activity. It is assumed that Facebook at Work will offer integration with the main website, and it will help connect individual contractors with new customers and grow their professional networks.

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google knowledge graph panel

Google Knowledge Graph Panel Added Social Profile Links

In 2012, Google launched a system known as the Google Knowledge graph that helps users understand facts about things, people, and places along with the ways through which they all are inter-connected. This system is used in two main ways in which one is to help Google in improving its search relevancy and the other is to present Knowledge Graph boxes within search results for offering direct answers of the required users’ searches.

For promoting its own social network Google+, Google has started linking to various social networks such as Facebook, Twitter, YouTube, MySpace etc., as these well-known social networking websites are now linked with knowledge graph of Google. After Search Engine Roundtable’s reporting and Bernd Rubel’s spotting about it, now Google is showing icons for different social websites within its searches. On a search for ‘U2’, the Knowledge Graph panel shows links to profiles of the band on Twitter, Facebook, Myspace, along with other Google properties such as Google+ and YouTube.

Now, when internet users search for some famous personalities or specific celebrities, then direct links and icons may be easily shown to their social profiles as they are already configured in the Google Knowledge graph panel. For instance, if one searches for ‘Barack Obama’, then they easily get to his Facebook, Google+, Myspace, and Twitter profiles.   Similarly, if one searches for ‘Neil Young’ in search engine, then they get links to his Twitter, Myspace, Facebook, and YouTube profiles.

barack obama

Some of the social links may not be shown up in every Knowledge Graph panels and different Knowledge Graph entities may be appeared for different social websites. For example, if one searches for ‘Starbucks’ then they will only enable to see some recent Google+ posts of the company.

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Online Community Building

In today’s digital world, recommendations are the most powerful tools advertising history has seen, what’s better if pre-existing customers are doing that for you! Social media, as I always say, is here and now, it moves so quickly so should all brands!

Community Management does this all for you and your brand. As you plan to build a thriving community it’s vital to be strategic and focused at the same time. Think of building relationships, generating discussions, networking and floating new ideas, to and with like minded people, this should give you an adrenaline rush, almost!

If a meaningful shared purpose is put forward in community management, it could turn out to be one of the biggest success factors for the brand! A shared purpose however is between the brand and the consumers. While conversations are happening online about your brand, with or without you, you might as well participate.

The essence of community is the idea that it exists so that you can support others and they, in turn, can support you. You need to learn how to balance between brands information and benefits that followers may gain from it and the important role that transparency plays in building a community.

When consumers understand brands intellectually, they can connect emotionally and rationally. Meanwhile, don’t forget to make an emotional connect, a history of traditions and core values will place you where most brands fail to reach. When in tough times your brand will need a rescue, your advocates will be the first one to rescue you and trust me they will!

This is the age of digital media, where you are competing with brands you don’t even know of yet! While your competitors (visible and invisible) are reining the domain with connecting online and claiming the ground with faster customer care services, what are you doing?

Community management is your answer!

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Social Media, Urdu and Pakistan

زمانہ جدید میں انسان کا میڈیا سے بہت گہرا تعلق بن چکا ہے، مین سٹریم میڈیا جیسا کہ ٹی وی، ریڈیو اور اخبارات تو پہلے ہی انسان کی زندگی کا ایک جزو بن چکے ہیں لیکن اب سوشل میڈیا نے کمیونی کیشن اور اسکے متعلق تحقیق کی نئی راہیں متعارف کروائی ہیں- سوشل میڈیا کے بھونچال نے انسانی رہن سہن اور کاروباری معاملات سے لے کر سوچنے کے انداز تک کو متاثر کیا ہے- اس مضمون کے ذریعے میں سوشل میڈیا پر پاکستان اور اردو کا کردار اور کچھ حقائق بیان کروں گا

سوشل میڈیا اور پاکستان
پاکستان میں سوشل میڈیا کو پچھلے دو سالوں میں بہت زیادہ پزیرائی ملی ہے،جس کی بنیادی وجہ براڈ بینڈ انٹرنیٹ کی عوام تک رسائی ہے- اب آپ سکول کے بچے سے لے کر کاروباری حضرات تک کے منہ سے “فیس بک” کا نام سنتے ہیں- پاکستان میں تین کروڑ بیس لاکھ سے زائد افراد انٹرنیٹ استعمال کرتے ہیں اور ایک اندازے کے مطابق ان میں سے ایک کروڑ اڑتالیس لاکھ افراد سوشل نیٹ ورکنگ سائٹس پر اکاؤنٹ بنا چکے ہیں- یہاں سب سے مقبول سوشل نیٹ ورک پوری دنیا کی طرح “فیس بک” ہی ہے، اس کے بعد “ٹوئٹر”، “لنکڈ ان” اور ” گوگل پلس” کا نام لیا جاتا ہے- باقی دنیا کو دیکھتے ہوئے اب مقامی کاروباری حضرات بھی سوشل میڈیا کے ذریعے اپنے صارفین کی تعداد کو بڑھانے اور اپنے کاروباری امیج کو بہتر کرنے میں دلچسپی لیتے نظر آتے ہیں- سوشل میڈیا پاکستان میں اس حد تک اثر انداز ہو رہا ہے کہ لوگ ٹی وی سے زیادہ سوشل میڈیا پر دی گئی خبروں پر یقین کرنے لگے ہیں- تقریبات اور واقعات کو براہ راست سوشل میڈیا کوریج دی جاتی ہے جس سے لوگوں کی زندگی سے “انتظار” کا عنصر کم ہو رہا ہے اور زندگی مزید برق رفتاری کی طرف گامزن ہے-

سوشل میڈیا اور اردو
سوشل میڈیا پر جن زبانوں کا راج ہے ان میں انگریزی پہلے نمبر پر ہے اور اس کے بعد ہسپانوی، جاپانی، پرتگیزی، فرانسیسی اور مالے کا نام آتا ہے- اردو کا نام ڈھونڈنے کے لئے آپ کو گوگل کو حرکت میں لانا ہوگا- بھلا ہو وکی پیڈیا، فیس بک اور ٹوئٹر کا جنہوں نے اردو کی اہمیت کو جانا اور اپنے اردو ورژن کا آغاز کیا- فیس بک اور ٹوئٹر کے اردو ورژن کا ٩٥ فیصد ترجمہ مکمل ہو چکا ہے، جو کہ مکمل طور پر رضاکاروں نے کیا ہے- روزانہ کی اپ ڈیٹس کی بدولت یہ ترجمہ مسلسل ہوتا رہتا ہے- اردو فونٹ کی عدم دستیابی اور تکنیکی سہولتوں کی کمی کے باعث سوشل میڈیا پر اردو زبان استعمال کرنے والوں کی تعداد کم ہے لیکن دن بدن بڑھ رہی ہے- نوجوان نسل اردو کی طرف راغب ہو رہی ہے لیکن انہیں مزید تکنینکی سہولتیں فراہم کرنا کس کا کام ہے یہ میں پتہ نہیں لگا سکا.

نوٹ: یہ بات شائد آپ کے لئے خوشی کا باعث ہو کہ ٹوئٹر کے اردو ترجمہ اور موڈریشن میں “کریٹو کیوس” میں کام کرنے والوں کا بھی ہاتھ ہے جن میں، میں خود اور ارسلان محمد خان ٹوئٹر اردو کے لئے رضاکارانہ طور پر فرائض سر انجام دے رہے ہیں-

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