Tag Archives: Digital Marketing

Decoding The Fantasies Of Digital Marketing

When it comes to digital marketing, what most businesses expect is an overnight success. Surely putting efforts in blogs, vlogs, social PR and the rest of the digital marketing techniques pay and do create the strong brand following you wish to have but most businesses expect to get that right away, which does not happen. What is to be understood by brands spending on digital marketing is that sure, digital media is a horse, a really fast horse, but it is no Pegasus.

There are a few things one needs to keep in mind when stepping into the digital spaces.

Behind every successful business lies a story of blood and sweat, and what is likely to be somewhat of a grind, which is exactly what those brands choose to skip while telling their success stories, and while you read about those, you need to realize that there’s a lot of behind-the-scenes hard work, plenty of failed attempts and rejections, before they reached the success that you now witness.

When it comes to digital marketing, there is no set formula; not every technique that has brought success to other brands and businesses may work for you. However, you do need to develop an understanding of what suits your business best. Knowing your customers, their interests and needs, coupled with a few trials and errors, will help you proceed with a strategy that promises your brand’s digital success.

In the world of digital marketing, there’s no ‘I’ve got this’, and if you want success, you need to keep your learning shoes on. You must remember that digital marketing is a field that is always evolving, which means that your knowledge about what’s going on in the digital landscape must be up-to-date to keep up to stay trendy, hence, relevant. Once that is understood, you’d realize how important it is, in this field to be open to new ideas, and understanding that will go a long way towards helping you become better at planning strategies that will add to your success in the dynamic digital landscape.

Half-baked efforts rarely bring results and this holds true in case of digital marketing. This is where a digital agency like DAAS comes in handy, as it understands the implications and benefits of digital marketing strategies. However, you have got to learn to be a little patient while we develop strategies based on sound research and a firm understanding of both your customers and prospects and your ultimate business goals.

Rome wasn’t built in just one day and so won’t be your brand’s image. Be patient, develop your strategy and your campaigns accordingly, give them time to work, testing and measuring and tweaking them along the way. Then based on the output, using it as your guide, evaluate them. Ask yourself:Did they do what you hoped they would do? Did they move the needle? What worked and what didn’t? Use this information to plot your next course strategically and you’ll ultimately be more successful as a result.

Brand building is a painstakingly-crafted art that needs practice and perseverance and it’s impossible to do so without having meaningful connections with your audience, so don’t be hasty, be patient, engage them, talk with them, build your credibility and then keep at it. Obviously, this takes time and lots of well-meaning efforts.

Digital marketing is not for the faint-hearted, but for the enthusiasts and the inspired. If you’re ready to spend time, money and resources, you will have your moment of success here.

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Why Your Business Should Choose Digital Marketing

Marketing is still king, and thanks to the power of technology, businesses who are up against competitors with their spending power hundred times greater, if used effectively to target the audience, engage the customer, and measure results.

Digital marketing involves the use of digital tools and technologies that most people depend on everyday, which includes smartphones, tablets, search engines and social media channels like Facebook, Twitter, LinkedIn, Instagram and whatever’s ‘the new cool’ at the moment as you read this. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

The founder of a modern global digital agency, Deep Focus, Ian Schafer said, “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”

Tom Fishurne who likes to refer to himself as the Marketoonist, spoke the truth when he said, “The best marketing doesn’t feel like marketing.” which requires seamless communication and bond between the digital agency and the client, as, in the words of Andrew Davis, the founder of Monumental Swift, “Content builds relationships. Relationships are built on trust. Trust drives revenue.”

Unlike traditional media, social media is no longer just about the brand but the success of social media is built on your ability to create a highly engaged community focused on the co-creation of your brand which is in fact true.

Content used to be the king in the reign of traditional media when the headlines on the newspaper and the commercial that goes on television couldn’t be controlled by the audience but now, is dethroned by the democracy brought by social media. Virality, or in this reference, ‘coronation’ of the content depends on the shares (votes) it gets from the citizens of the internet.

To brands that yet don’t exist on the digital marketing scene, Seth Godin, the American best seller wrote in Guerrilla Marketing for Home-Based Businesses, “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

The right way of digital marketing enables companies to focus their reduced marketing dollars and provides a user-by-user scoreboard to banner ads, organic search, paid search, blogs, social media, email and all other popular digital marketing platforms in a matter of no time!

In this way, digital marketing provides companies the ability to test a wide array of tactics, evaluate which generates the best response, and then adjust the marketing program accordingly.

The old saying, “Less is more” applies to digital marketing, which is technically a small but long-term investment. Unlike leaflets and brochures which are thrown away, or emails that are deleted, digital marketing stays with your website long term. The more digital marketing your website receives, the bigger it will grow and the easier it will be for customers to find you.

Your website is your online shop window. That’s why taking a long term, all round approach to digital marketing is recommended. If you were holding an open day at your shop you would probably have a tidy up, put up some posters and maybe lay on some cake. Your website is open 24 hours a day and should represent your business in the same way.

We’ll make sure people find you online, and when they get to you, that they stay, look around and make a purchase. Ask us how, touch now.

Visit our portfolio to see what we’ve achieved for past and present clients. We are a full service digital media agency, with big ideas for growing businesses; we create, grow and cultivate your online properties for your business.





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marketing plan

Marketing Hacks for Growing Your Business

Many businessmen believe that for writing an effective marketing plan, they must need a long time period of analysis, brainstorming, and implementation. But in reality that’s not true. This has been well-discussed in the book “The One Week Marketing Plan” by Mark Satterfield. This book of Satterfield includes some easy-to-follow marketing moves that can be effortlessly followed by any entrepreneur of today for reaching and winning customers. Those highly-effective marketing moves are well-illustrated in the following content.

1. Offering something free to your customers is a good way to retain the current customers as well as to get the new ones.

If a company gives some free samples of its products or offer a buy one get one free deal, then customers are more likely to buy the product of this company the next time too. A very good example of this sort of marketing is found in mobile apps where every product is downloaded for free and then to play the game it asks for payments.

2. Improving the company’s marketing content is another useful way for winning customers.

Majority of the customers get to know about a company’s products through reading contents written by the company either on the company’s website or anywhere. Therefore, for doing a successful content marketing, the content must be written in a way that could grasp customers’ first attention about its products. Creating blogs about the company’s products greatly help a company in bringing customers to their business websites, and every time the company posts something about its product in their blogs, then people searching for the same keywords would be directly drawn to the company’s website. This concept is also a part of search engine marketing.

3. Targeting your customers through social media platforms is also necessary as almost all people are using social networking websites these days.

Targeting customers through Facebook, Twitter, or Linkedin is a good approach for doing social media marketing in an effective way. Tweeting multiple times in a day can also be helpful for getting immediate attention towards the business offerings. It is also a great idea to create an influential video about the products a company offers to its clients, along with discussing its benefits and how it can be differentiated from other relevant products available in the market and then posting that video to every relevant online platform.

4. Sending some direct e-mails is also a successful workhorse in order to directly approach new or existing customers.

Through this method of e-mail marketing, a company can directly reach to their target audience. A big credit goes to various digital marketing methods as they have brought a tremendous revolution in the field of business amongst other benefits.

5. Another highly effective way of marketing is to write a breathtaking press release.

People are more interested in buying the products of a company whose product information, advertisement and offerings are up in newspapers and magazines.

6. Initiating a joint venture helps a business grow

Staring up a joint venture can foster business growth by collaborating and making good relationships with some other company or companies who have some really good customers and clients’ lead and bringing together both their clientele under one umbrella.

An entrepreneur must be aware of how to represent its business in a way that it could capture the interest and attention of its customers. All these marketing tactics if used appropriately can help any business grow within a short span of time.

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Are you missing  out on your target audience.

Are you missing out on your target audience?

Your website is your online portfolio for your target audience.

But what if your customer is one of the 15 Million+ users in Pakistan who browse the internet from a mobile device?

To them, your website would look terrible on their mobile phones and tablets.

The solution? Make your website responsive.

A responsive website gives you an edge over non-responsive websites for your target audience that specifically uses smartphones and tablets.

Responsive web design provides an optimal viewing experience—easy reading, navigation, panning, and scrolling—across a wide range of devices from mobile phones to desktop computer monitors.

It is wrong to assume that only SEC A+ and A use smartphones and tablets. The increase in low end smartphones by local companies and tablets priced as low as 10,000 PKR, more and more people are preferring mobile devices over chunky laptops and personal computers.

Mobile marketing is the future and if you cannot afford to have a custom mobile application made to cater to your audience, the easier and cost effective alternative would be to have a responsive website.

Contact us today for a free website audit from our experts :)

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Make Your Website Stay at the Top

- by Yasir Ali

In this digital era for businesses, I’m sure you have heard the terms search engine optimization (SEO) or Organic SEO, but how do they make your website rank higher in search engines like Google, Bing or Yahoo?

When I heard the term SEO, I thought it sounded like a type of magic that only a few people could understand. But the reality is, SEO isn’t rocket science. Anyone can understand how it works.

Some SEO experts believe it takes years of dedicated study to understand it, but I don’t think that’s right. Yes I would agree that mastering the art of SEO takes time, but you can study the basics in just a few hours.

After years of studying SEO and working with different companies to help them get first page rankings, I’m sure basic SEO knowledge is all you need to know. For promoting your online business by increase your website traffic (visitors) and also increase your sales familiarize yourself with these basic guidelines.

At first you need to identify right keywords for your brand and those keywords will increase traffic on your website. It’s true that keyword research is not easy at all, but it’s a vital part of your website SEO.

  1. Look for high average search volume keywords in Google Keyword Tool.
  2. Look for competition (if competition is not tough it means more chances of good ranking in search engines on targeted keywords).
  3. Make sure all keywords are relevant to your website.
  4. Use that keywords in your pages’ Meta tags and in your page content (but don’t over optimize your webpage by putting too many keywords in one page!)
  5. Optimize your website code by proper use of html tags and java scripts at the bottom of every page. This is because search engine crawlers (bots) don’t just read your website’s text, they also read your website’s code.
  6. Make HTML sitemap for user convince and XML sitemap for search engines crawlers (bots). They can easily understand your webpage.
  7. Make your URL structure simple and use keywords in it.
  8. Share articles about your business or specific products with the link of your website on high niche platforms. It’s known as building back-links or inbound-links for your website popularity.
  9. Promote your website across social media platforms with great content.

Bottom line:

If you implement all of the suggestions here, I’m pretty sure your website traffic from search engines will definitely increase. But you need patience. You’re doing organic SEO which takes time for search engines to update in their records, as they have to crawl billions of websites.

If you need any other help with boosting your web traffic, be sure to #AskDAAS on Twitter, or come down to our office for free consultation.

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