Tag Archives: Google

google knowledge graph panel

Google Knowledge Graph Panel Added Social Profile Links

In 2012, Google launched a system known as the Google Knowledge graph that helps users understand facts about things, people, and places along with the ways through which they all are inter-connected. This system is used in two main ways in which one is to help Google in improving its search relevancy and the other is to present Knowledge Graph boxes within search results for offering direct answers of the required users’ searches.

For promoting its own social network Google+, Google has started linking to various social networks such as Facebook, Twitter, YouTube, MySpace etc., as these well-known social networking websites are now linked with knowledge graph of Google. After Search Engine Roundtable’s reporting and Bernd Rubel’s spotting about it, now Google is showing icons for different social websites within its searches. On a search for ‘U2’, the Knowledge Graph panel shows links to profiles of the band on Twitter, Facebook, Myspace, along with other Google properties such as Google+ and YouTube.

Now, when internet users search for some famous personalities or specific celebrities, then direct links and icons may be easily shown to their social profiles as they are already configured in the Google Knowledge graph panel. For instance, if one searches for ‘Barack Obama’, then they easily get to his Facebook, Google+, Myspace, and Twitter profiles.   Similarly, if one searches for ‘Neil Young’ in search engine, then they get links to his Twitter, Myspace, Facebook, and YouTube profiles.

barack obama

Some of the social links may not be shown up in every Knowledge Graph panels and different Knowledge Graph entities may be appeared for different social websites. For example, if one searches for ‘Starbucks’ then they will only enable to see some recent Google+ posts of the company.

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Make Your Website Stay at the Top

- by Yasir Ali

In this digital era for businesses, I’m sure you have heard the terms search engine optimization (SEO) or Organic SEO, but how do they make your website rank higher in search engines like Google, Bing or Yahoo?

When I heard the term SEO, I thought it sounded like a type of magic that only a few people could understand. But the reality is, SEO isn’t rocket science. Anyone can understand how it works.

Some SEO experts believe it takes years of dedicated study to understand it, but I don’t think that’s right. Yes I would agree that mastering the art of SEO takes time, but you can study the basics in just a few hours.

After years of studying SEO and working with different companies to help them get first page rankings, I’m sure basic SEO knowledge is all you need to know. For promoting your online business by increase your website traffic (visitors) and also increase your sales familiarize yourself with these basic guidelines.

At first you need to identify right keywords for your brand and those keywords will increase traffic on your website. It’s true that keyword research is not easy at all, but it’s a vital part of your website SEO.

  1. Look for high average search volume keywords in Google Keyword Tool.
  2. Look for competition (if competition is not tough it means more chances of good ranking in search engines on targeted keywords).
  3. Make sure all keywords are relevant to your website.
  4. Use that keywords in your pages’ Meta tags and in your page content (but don’t over optimize your webpage by putting too many keywords in one page!)
  5. Optimize your website code by proper use of html tags and java scripts at the bottom of every page. This is because search engine crawlers (bots) don’t just read your website’s text, they also read your website’s code.
  6. Make HTML sitemap for user convince and XML sitemap for search engines crawlers (bots). They can easily understand your webpage.
  7. Make your URL structure simple and use keywords in it.
  8. Share articles about your business or specific products with the link of your website on high niche platforms. It’s known as building back-links or inbound-links for your website popularity.
  9. Promote your website across social media platforms with great content.

Bottom line:

If you implement all of the suggestions here, I’m pretty sure your website traffic from search engines will definitely increase. But you need patience. You’re doing organic SEO which takes time for search engines to update in their records, as they have to crawl billions of websites.

If you need any other help with boosting your web traffic, be sure to #AskDAAS on Twitter, or come down to our office for free consultation.

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