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social media

10 Ways Social Media Can Benefit Your Business

It’s almost 2015 and despite small businesses all over the world making use of social media to contribute to their success and growth, there are still skeptics who still don’t see or understand the hidden treasure that is inside the chest of social media.

Here are 10 ways social media can benefit your business

1. Social media – An easy way to learn about your audience

For businesses in any industry, the key to success is being aware of your audience. The basic tools of social media focuses on details like dominant languages spoken among your social media audience, age and gender which help you cater campaigns and product offers to your target audience, thus a better return on investment.

2. Social media helps target audiences more effectively

With tools like geo-tagging, social media get the most relevant information and communicate to the most relevant audience so that they reach back to you with a positive response. Social media makes it possible to target audience by their geographic location, languages they speak, age, gender, their relationship statuses, religion, sexual orientation and education which isn’t really possible through traditional media sources. This is a highly effective and engaging feature and is known and used by brands effectively to reach target audience in their targeted markets.

3. Twitter – A real life saver for business on digital

Twitter allows businesses to locate their current customers and seek out potential customers as it’s a great place to tell the world what you’re thinking before you’ve had a chance to think about it, which can actually prove to benefit your business. For instance, if you open a new coffee shop, you can reach out to people nearby who’re tweeting about needing a morning cup of coffee and invite them to come try a tall cup of latte at your new coffee shop. If you’re an online bookstore, you can reach out to people tweeting about the books they want to read, wondering where they can get them from. Twitter can make your business a hero.

4. Get instant feedback from your customers

If you launch a new product and share it on social media, you’ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; which could prove to be useful input that’d be kept in mind when designing the next product.

5. Social media helps you get ahead of your competitors

Social media allows you to monitor and gain key information on your competitors and what they are doing, which will allow you to improve your market intelligence. For example, you can monitor your competitor’s activity on social media through their Facebook page and tweets and know about their offers and customer’s satisfaction (or dissatisfaction). Such information can be used to allow your business to offer something your competitors are missing.

6. Social media can help increase website traffic and SEO

One of the greatest boons of social media is that it can be used to push people to your website and increase your site’s traffic. Not only does it help you direct people to your website but the more active you are on social media, the higher gets your chances to appear in Google’s search results, because Google gives more importance to brands which are active on social media. It’s like having SEO without having to pay for it!

7. Share content easier and faster

The fear of content reaching as many customers in the shortest possible time, was a thing of a past, as in the age of social media, sharing content got much a lot easier and faster. As long as the content is in alignment with the interests of your audience, all you need is to upload content on your social media account and watch it take flight to every nook and corner as your audience spreads it.

Does anyone recall Alex from Target?

8. Advertise with less budget

Advertising on social media is least expensive than any other marketing tactics, cost of which can range from less to none but the truth is that on social media, your marketing leverage has very little to do with the size of your budget and a sizable and impactful online effort can be undertaken more quickly and cost-effectively than an offline campaign.

9. Social media lets you create meaningful relationships with customers

The instant communication between the company and the customer can build meaningful relationship and strengthen the bond between the seller and the buyer. If your business is able to communicate a sense of care and responsibility via social media, you can buy their trust and their loyalty.

10. Turn your customers into brand advocates!

From YouTube stars to food bloggers, social media is full of key opinion leaders and influencers, who have a big impact on the social web with their colossal fan-following. If targeted correctly, this segment can be used to spread your message and turn them into your brand advocates, that’d lead more people into using your products and services.

Still not convinced about social media for business?

If you’re still not convinced after reading this, we, here at DAAS offer free consultancy. Reach us and we’ll tell you how exactly your business can benefit through social media channels and how DAAS can help your business grow. At DAAS, we have big ideas for growing business so get in touch.

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Make Your Website Stay at the Top

- by Yasir Ali

In this digital era for businesses, I’m sure you have heard the terms search engine optimization (SEO) or Organic SEO, but how do they make your website rank higher in search engines like Google, Bing or Yahoo?

When I heard the term SEO, I thought it sounded like a type of magic that only a few people could understand. But the reality is, SEO isn’t rocket science. Anyone can understand how it works.

Some SEO experts believe it takes years of dedicated study to understand it, but I don’t think that’s right. Yes I would agree that mastering the art of SEO takes time, but you can study the basics in just a few hours.

After years of studying SEO and working with different companies to help them get first page rankings, I’m sure basic SEO knowledge is all you need to know. For promoting your online business by increase your website traffic (visitors) and also increase your sales familiarize yourself with these basic guidelines.

At first you need to identify right keywords for your brand and those keywords will increase traffic on your website. It’s true that keyword research is not easy at all, but it’s a vital part of your website SEO.

  1. Look for high average search volume keywords in Google Keyword Tool.
  2. Look for competition (if competition is not tough it means more chances of good ranking in search engines on targeted keywords).
  3. Make sure all keywords are relevant to your website.
  4. Use that keywords in your pages’ Meta tags and in your page content (but don’t over optimize your webpage by putting too many keywords in one page!)
  5. Optimize your website code by proper use of html tags and java scripts at the bottom of every page. This is because search engine crawlers (bots) don’t just read your website’s text, they also read your website’s code.
  6. Make HTML sitemap for user convince and XML sitemap for search engines crawlers (bots). They can easily understand your webpage.
  7. Make your URL structure simple and use keywords in it.
  8. Share articles about your business or specific products with the link of your website on high niche platforms. It’s known as building back-links or inbound-links for your website popularity.
  9. Promote your website across social media platforms with great content.

Bottom line:

If you implement all of the suggestions here, I’m pretty sure your website traffic from search engines will definitely increase. But you need patience. You’re doing organic SEO which takes time for search engines to update in their records, as they have to crawl billions of websites.

If you need any other help with boosting your web traffic, be sure to #AskDAAS on Twitter, or come down to our office for free consultation.

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