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social media

10 Ways Social Media Can Benefit Your Business

It’s almost 2015 and despite small businesses all over the world making use of social media to contribute to their success and growth, there are still skeptics who still don’t see or understand the hidden treasure that is inside the chest of social media.

Here are 10 ways social media can benefit your business

1. Social media – An easy way to learn about your audience

For businesses in any industry, the key to success is being aware of your audience. The basic tools of social media focuses on details like dominant languages spoken among your social media audience, age and gender which help you cater campaigns and product offers to your target audience, thus a better return on investment.

2. Social media helps target audiences more effectively

With tools like geo-tagging, social media get the most relevant information and communicate to the most relevant audience so that they reach back to you with a positive response. Social media makes it possible to target audience by their geographic location, languages they speak, age, gender, their relationship statuses, religion, sexual orientation and education which isn’t really possible through traditional media sources. This is a highly effective and engaging feature and is known and used by brands effectively to reach target audience in their targeted markets.

3. Twitter – A real life saver for business on digital

Twitter allows businesses to locate their current customers and seek out potential customers as it’s a great place to tell the world what you’re thinking before you’ve had a chance to think about it, which can actually prove to benefit your business. For instance, if you open a new coffee shop, you can reach out to people nearby who’re tweeting about needing a morning cup of coffee and invite them to come try a tall cup of latte at your new coffee shop. If you’re an online bookstore, you can reach out to people tweeting about the books they want to read, wondering where they can get them from. Twitter can make your business a hero.

4. Get instant feedback from your customers

If you launch a new product and share it on social media, you’ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; which could prove to be useful input that’d be kept in mind when designing the next product.

5. Social media helps you get ahead of your competitors

Social media allows you to monitor and gain key information on your competitors and what they are doing, which will allow you to improve your market intelligence. For example, you can monitor your competitor’s activity on social media through their Facebook page and tweets and know about their offers and customer’s satisfaction (or dissatisfaction). Such information can be used to allow your business to offer something your competitors are missing.

6. Social media can help increase website traffic and SEO

One of the greatest boons of social media is that it can be used to push people to your website and increase your site’s traffic. Not only does it help you direct people to your website but the more active you are on social media, the higher gets your chances to appear in Google’s search results, because Google gives more importance to brands which are active on social media. It’s like having SEO without having to pay for it!

7. Share content easier and faster

The fear of content reaching as many customers in the shortest possible time, was a thing of a past, as in the age of social media, sharing content got much a lot easier and faster. As long as the content is in alignment with the interests of your audience, all you need is to upload content on your social media account and watch it take flight to every nook and corner as your audience spreads it.

Does anyone recall Alex from Target?

8. Advertise with less budget

Advertising on social media is least expensive than any other marketing tactics, cost of which can range from less to none but the truth is that on social media, your marketing leverage has very little to do with the size of your budget and a sizable and impactful online effort can be undertaken more quickly and cost-effectively than an offline campaign.

9. Social media lets you create meaningful relationships with customers

The instant communication between the company and the customer can build meaningful relationship and strengthen the bond between the seller and the buyer. If your business is able to communicate a sense of care and responsibility via social media, you can buy their trust and their loyalty.

10. Turn your customers into brand advocates!

From YouTube stars to food bloggers, social media is full of key opinion leaders and influencers, who have a big impact on the social web with their colossal fan-following. If targeted correctly, this segment can be used to spread your message and turn them into your brand advocates, that’d lead more people into using your products and services.

Still not convinced about social media for business?

If you’re still not convinced after reading this, we, here at DAAS offer free consultancy. Reach us and we’ll tell you how exactly your business can benefit through social media channels and how DAAS can help your business grow. At DAAS, we have big ideas for growing business so get in touch.

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Why Your Business Should Choose Digital Marketing

Marketing is still king, and thanks to the power of technology, businesses who are up against competitors with their spending power hundred times greater, if used effectively to target the audience, engage the customer, and measure results.

Digital marketing involves the use of digital tools and technologies that most people depend on everyday, which includes smartphones, tablets, search engines and social media channels like Facebook, Twitter, LinkedIn, Instagram and whatever’s ‘the new cool’ at the moment as you read this. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

The founder of a modern global digital agency, Deep Focus, Ian Schafer said, “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”

Tom Fishurne who likes to refer to himself as the Marketoonist, spoke the truth when he said, “The best marketing doesn’t feel like marketing.” which requires seamless communication and bond between the digital agency and the client, as, in the words of Andrew Davis, the founder of Monumental Swift, “Content builds relationships. Relationships are built on trust. Trust drives revenue.”

Unlike traditional media, social media is no longer just about the brand but the success of social media is built on your ability to create a highly engaged community focused on the co-creation of your brand which is in fact true.

Content used to be the king in the reign of traditional media when the headlines on the newspaper and the commercial that goes on television couldn’t be controlled by the audience but now, is dethroned by the democracy brought by social media. Virality, or in this reference, ‘coronation’ of the content depends on the shares (votes) it gets from the citizens of the internet.

To brands that yet don’t exist on the digital marketing scene, Seth Godin, the American best seller wrote in Guerrilla Marketing for Home-Based Businesses, “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

The right way of digital marketing enables companies to focus their reduced marketing dollars and provides a user-by-user scoreboard to banner ads, organic search, paid search, blogs, social media, email and all other popular digital marketing platforms in a matter of no time!

In this way, digital marketing provides companies the ability to test a wide array of tactics, evaluate which generates the best response, and then adjust the marketing program accordingly.

The old saying, “Less is more” applies to digital marketing, which is technically a small but long-term investment. Unlike leaflets and brochures which are thrown away, or emails that are deleted, digital marketing stays with your website long term. The more digital marketing your website receives, the bigger it will grow and the easier it will be for customers to find you.

Your website is your online shop window. That’s why taking a long term, all round approach to digital marketing is recommended. If you were holding an open day at your shop you would probably have a tidy up, put up some posters and maybe lay on some cake. Your website is open 24 hours a day and should represent your business in the same way.

We’ll make sure people find you online, and when they get to you, that they stay, look around and make a purchase. Ask us how, touch now.

Visit our portfolio to see what we’ve achieved for past and present clients. We are a full service digital media agency, with big ideas for growing businesses; we create, grow and cultivate your online properties for your business.





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google knowledge graph panel

Google Knowledge Graph Panel Added Social Profile Links

In 2012, Google launched a system known as the Google Knowledge graph that helps users understand facts about things, people, and places along with the ways through which they all are inter-connected. This system is used in two main ways in which one is to help Google in improving its search relevancy and the other is to present Knowledge Graph boxes within search results for offering direct answers of the required users’ searches.

For promoting its own social network Google+, Google has started linking to various social networks such as Facebook, Twitter, YouTube, MySpace etc., as these well-known social networking websites are now linked with knowledge graph of Google. After Search Engine Roundtable’s reporting and Bernd Rubel’s spotting about it, now Google is showing icons for different social websites within its searches. On a search for ‘U2’, the Knowledge Graph panel shows links to profiles of the band on Twitter, Facebook, Myspace, along with other Google properties such as Google+ and YouTube.

Now, when internet users search for some famous personalities or specific celebrities, then direct links and icons may be easily shown to their social profiles as they are already configured in the Google Knowledge graph panel. For instance, if one searches for ‘Barack Obama’, then they easily get to his Facebook, Google+, Myspace, and Twitter profiles.   Similarly, if one searches for ‘Neil Young’ in search engine, then they get links to his Twitter, Myspace, Facebook, and YouTube profiles.

barack obama

Some of the social links may not be shown up in every Knowledge Graph panels and different Knowledge Graph entities may be appeared for different social websites. For example, if one searches for ‘Starbucks’ then they will only enable to see some recent Google+ posts of the company.

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