Marketing is still king, and thanks to the power of technology, businesses who are up against competitors with their spending power hundred times greater, if used effectively to target the audience, engage the customer, and measure results.
Digital marketing involves the use of digital tools and technologies that most people depend on everyday, which includes smartphones, tablets, search engines and social media channels like Facebook, Twitter, LinkedIn, Instagram and whatever’s ‘the new cool’ at the moment as you read this. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.
The founder of a modern global digital agency, Deep Focus, Ian Schafer said, “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”
Tom Fishurne who likes to refer to himself as the Marketoonist, spoke the truth when he said, “The best marketing doesn’t feel like marketing.” which requires seamless communication and bond between the digital agency and the client, as, in the words of Andrew Davis, the founder of Monumental Swift, “Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Unlike traditional media, social media is no longer just about the brand but the success of social media is built on your ability to create a highly engaged community focused on the co-creation of your brand which is in fact true.
Content used to be the king in the reign of traditional media when the headlines on the newspaper and the commercial that goes on television couldn’t be controlled by the audience but now, is dethroned by the democracy brought by social media. Virality, or in this reference, ‘coronation’ of the content depends on the shares (votes) it gets from the citizens of the internet.
To brands that yet don’t exist on the digital marketing scene, Seth Godin, the American best seller wrote in Guerrilla Marketing for Home-Based Businesses, “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
The right way of digital marketing enables companies to focus their reduced marketing dollars and provides a user-by-user scoreboard to banner ads, organic search, paid search, blogs, social media, email and all other popular digital marketing platforms in a matter of no time!
In this way, digital marketing provides companies the ability to test a wide array of tactics, evaluate which generates the best response, and then adjust the marketing program accordingly.
The old saying, “Less is more” applies to digital marketing, which is technically a small but long-term investment. Unlike leaflets and brochures which are thrown away, or emails that are deleted, digital marketing stays with your website long term. The more digital marketing your website receives, the bigger it will grow and the easier it will be for customers to find you.
Your website is your online shop window. That’s why taking a long term, all round approach to digital marketing is recommended. If you were holding an open day at your shop you would probably have a tidy up, put up some posters and maybe lay on some cake. Your website is open 24 hours a day and should represent your business in the same way.
We’ll make sure people find you online, and when they get to you, that they stay, look around and make a purchase. Ask us how, touch now.
Visit our portfolio to see what we’ve achieved for past and present clients. We are a full service digital media agency, with big ideas for growing businesses; we create, grow and cultivate your online properties for your business.